Very Pleasant - Merev Almog
My goal is to help industrial companies find their unique voice Crack, reveal and refine the unique value proposition and embed it throughout the organization Stand out from the competition by creating differentiation and added value To build a sustainable winning brand by providing an accurate response to each of the fields of marketing communication
During nearly a decade of intensive work as a marketing communications manager at the Gaon Group, the leading group in Israel in the field of water infrastructure, I took an active part in the Israeli water industry during which I participated in dozens of exhibitions and conferences in Israel and abroad, producing business events , I designed and wrote all the marketing materials and messages of the group companies, starting with logos through stationery, presentations, product and image videos, articles in the professional press, social and physical ads, brochures, catalogs and more. Over the years, I have come across many companies with innovative and unique technological solutions that invest tens of thousands of dollars of their best money in participating in an exhibition or conference and deliver to the potential customer, the one who has already visited dozens of booths, a page printed on the office printer or those presenting Presentations lack a design line and an accurate narrative. Customer experience – a strong feeling that remains I believe that the customer experience must be uniform, polished and at eye level, adapted to the character of the brand and the platform, at all interface points of the customer, the end user or the worker with the organization starting from answering the phone, through the design of the packaging, the brochures and the business cards and up to the web presence in general and social networks in particular. The message we transmit must be accurate, uniform and consistent across all platforms and identified with the organization It is important to crack the unique DNA of the organization and in doing so to reflect the unique value proposition in a wide range of exciting marketing tools that will provoke the desired response in the potential customer and end user as well as pride and belonging in the company’s employees.< /span> Providing an accurate answer and creating a complete marketing envelope for the product/service/organization translates into an exceptional customer experience, loyalty and correct positioning for you. Marketing is not a sprint it is a marathon Just as long-distance running forces you to plan a strategy, intermediate goals and budget the steps accordingly, so does marketing and building a successful sustainable brandהאותיות הקטנות
For over twenty years I have been involved in marketing and from different angles, starting with managing customer clubs for credit companies through managing a retail business abroad and in the last decade I have devoted most of my energy and time to studying and researching the Israeli water industry from various aspects.
As Marcom Director at the Gaon Group, I am responsible for all the online and offline marketing materials of 6 industrial companies, including: Middle East Pipes, Plesim, Flagel, Ha’Kohav Megovim, Medi Vared and Gilvan, as well as the marketing materials of the company’s headquarters, and the other subsidiaries: Me Gaon, Ha’Drom Infrastructures and Pogba .
I’m a graphic designer and social media manager, a graduate of many courses and enrichments on marketing in general and B2B marketing
In my spare time I run marathons and practice yoga on a regular basis